AUDREY PELZEKConnect
JOURNALISM · MARKETING · CREATIVE WORK

Connecting people,
ideas & stories.

I'm a 2026 Michigan State University graduate with a Bachelor of Arts in Journalism and a passion for creative communication and storytelling. Through marketing, social media, and journalism, I've discovered how much I enjoy collaborating with others and connecting with different audiences. Here are a few projects that have shaped my work along the way.

Explore selected work ↗More about me ↓
SELECTED WORK / 2024—2026SCROLL TO EXPLORE ↓
01 / SELECTED WORK

A few things I’ve
worked on.

From resident marketing campaigns to stories about local communities, these projects reflect my interest in thoughtful visuals, clear messages, and the people behind the work.

FEATURED PROJECT / DIGITAL MARKETING

Peak Management

Resident engagement campaigns and marketing communications

01 / 04
Resident loyalty rewards promotional graphic designed by Audrey Pelzek, featuring a tiered rewards program
Resident loyalty campaign · Adobe Express
Refer and Earn 100 dollars resident referral promotion designed by Audrey Pelzek
Resident referral campaign · Adobe Express

At Peak Management, I design social media graphics in Adobe Express for resident engagement campaigns, including loyalty rewards and referral promotions. These graphics are created for our property social media channels to highlight resident benefits, communicate information clearly, and encourage engagement across a portfolio of 25 properties.

WORKING WITH THE TEAM

I reference our shared Excel workbook to stay up to date on meetings and content schedules, and I contribute ideas for upcoming posts.

Adobe ExpressSocial media graphicsTeam collaborationAudience-focused messaging
SOCIAL MEDIA / AUDIENCE ENGAGEMENT

Gamma Phi Beta

Photo selection, captions, and Instagram content

02 / 04
Gamma Phi Beta Instagram photo grid from the period when Audrey contributed to the chapter's social media

For Gamma Phi Beta at Michigan State, I selected photos, wrote captions, and published Instagram posts that captured everyday chapter life and special moments. I enjoyed finding the right combination of images and words to tell a story that felt genuine to our community.

ONE POST I CREATED AND PUBLISHED

17,947Views
9,346Accounts reached
62.1%Views from non-followers

Metrics are from a single published Instagram post, not account-wide results.

Caption writingPhoto selectionPublishingAudience reach
BROADCAST / COMMUNITY STORYTELLING

Williamston Theatre

A story about local theatre and the people behind it

03 / 04

For this broadcast story, I wrote a script about the Williamston Theatre and its place in the Mid-Michigan arts community. I used an interview with co-founder Emily Sutton Smith to help tell the story of why the theatre started and what it means to local audiences.

INSIDE THE SCRIPT

I used the script as a roadmap for the finished video. I started by identifying the main story I wanted viewers to understand, then organized the anchor introduction, Emily’s interview clips, and my voiceovers so each part built on the last. Writing it out helped me plan the transitions, keep the story focused, and see how the interviews and narration would come together in the final broadcast piece.

Watch on YouTube ↗
02 / RESEARCH & WRITING

Listening carefully.
Communicating clearly.

Journalism has taught me to ask better questions, listen carefully, and make unfamiliar topics understandable. These two articles gave me the chance to learn from people doing meaningful work in their communities.

EVENTS & ORGANIZATIONAL RESEARCH01

Behind MSU’s Spring Concert

I spoke with organizers about what goes into Michigan State's Spring Concert, from the budget and artist selection to planning and promotion. Reporting this story gave me a closer look at the many people and details behind a large campus event.

SPARTAN NEWSROOM · APR 2024Read article ↗
PUBLIC AFFAIRS & COMMUNITY VOICES02

Breaking Barriers: Dana Watson

I interviewed East Lansing City Council member Dana Watson about representation and inclusion in her community. This piece challenged me to handle complex public issues with care while keeping the focus on the person telling the story.

SPARTAN NEWSROOM · APR 2024Read article ↗
Additional published work: Spartan Newsroom author page ↗
03 / TRANSFERABLE SKILLS

My approach.

Every project has taught me something different. These are a few habits I carry with me, whether I'm creating content, working with a team, or reporting a story.

01 / ORGANIZE

Stay aligned.

I like having a clear understanding of priorities, deadlines, and expectations before starting a project. Whether I'm working independently or collaborating with others, I try to stay proactive, keep track of the details, and make sure my work fits into the larger goal.

Organization · Attention to detail
02 / COMMUNICATE

Make it clear.

My experience has taught me how to adapt my communication style across different platforms and audiences. From published articles and broadcast news packages to social media campaigns and digital content, I've learned to approach each format with its audience and purpose in mind.

Writing · Broadcast · Digital media
03 / ENGAGE

Listen first.

Some of my favorite stories started with a conversation. Interviewing public officials, community members, and local organizations has taught me the value of listening before telling a story.

Dana Watson reporting · Community stories

I'm proud of what I've learned so far, and I'm excited to continue growing through new experiences and collaboration.

04 / ABOUT ME

A little more
about me.

Hi, I'm Audrey! I'm a 2026 Michigan State University graduate with a Bachelor of Arts in Journalism and experience in digital marketing, social media, and multimedia storytelling. I've always enjoyed the creative process, whether that's developing a social media campaign, interviewing someone for a story, or finding thoughtful ways to communicate information to different audiences.

At Peak Management, I've gained experience designing social media graphics, contributing content ideas, and collaborating with a team supporting multiple properties. My journalism background has taught me the importance of asking thoughtful questions, staying organized, meeting deadlines, and paying attention to the details.

What I enjoy most is working with people, learning new things, and seeing ideas develop into finished projects. I'm excited to continue developing my skills while pursuing opportunities that combine creativity, communication, and collaboration.